Hermes is a world-class luxury brand born in Paris, now owning a 17-product line of bags, scarves, ties, men’s, women’s and living works of art. Among other, Hermes also encouraged pattern printing into the design of men’s scarves, ties,etc. This is the inspiration which drove Miguel Chevalier ,a mastery of computer techniques, to design the “8 Ties” interactive video installation for Hermes, a tie digital print series, exhibited in the entrance hall of MoMu..!!
The artist has incorporated eight Hermès tie designs into his virtual and poetic universe, to present the new ‘Heavy Twill’ tie collection from an unexpected angle. Two installations created for Hermès will delight and inspire the visitor: the interactive, virtual-reality wall projection inspired by the artist’s “Binary Wave” artwork and an interactive virtual book adapted from his “Herbarius 2059”.In the case of the freestanding installation each of the 8 tie patterns will take on a colourful and spectacular life of their own in an immersive installation where the visitors’ movements drive the action and activate a generative music composed by the composer Jacopo Baboni Schilingi. In the other piece, seemingly magical book will present each of the new tie designs in an unexpected way accompanied by metaphorical texts written by philosopher Christine Buci-Glucksmann.